Social media is fast becoming a staple of any corporation’s public relations or marketing box of tools to reach out. It is not surprising, for it allows them access to customers and potential new customers much more cheaply than any other medium. Not too many of them know how to actually do this, though, and possessing a Twitter account or having a Facebook page by itself is not enough. While there have been wildly successful social...

A dentist pulled out a hypodermic to give his patient a painkiller. ‘No way! No needles! I hate needles,’ the patient said. So the dentist started to hook up the nitrous oxide and once again the bloke objected. ‘I can’t do the gas thing. The thought of having the gas mask on is suffocating me!’ The dentist then asked the patient if he had any objection to taking a pill. ‘No problem,’ the bloke said. ‘I’m fine with...